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“Often developers are faced with a situation where they have to use or build their own account system that can talk to other platform versions, so player inventory carries over,” explains Luotio. Ideally, you’d want to enable people to play with the same account on multiple platforms, but that’s easier said than done. The other barrier is porting and the technical difficulties that come with it. Another choice is to redirect your internal resources away from producing new games to producing a new version of a current game. The immediate barrier is that you need to double your live operations team when you launch a game, just to be able to maintain relevant content and updates, which requires time, energy, and money. There are some barriers to entry, Luotio says. And obviously, he adds, the better the retention, the more people pay, especially with free-to-play. Players appreciate when they can log in to their favorite game on all of their devices. “That’s especially important for free-to-play games and games as a service, where you want to maximize how many players you can monetize.”Ī cross-platform strategy also has a significant impact on retention. “It’s a very simple equation: The more platforms your game can support in a way that’s intuitive to the players, the wider your audience,” says Miikka Luotio, interim director of business development, Europe, at Xsolla. Fall Guys, another wildly popular game in 2020, was released on PC, desktop, and console first, and based on success on those platforms, is now coming out in a mobile version. The developers of Genshin Impact released the game across platforms simultaneously, including mobile, desktop, and consoles. And it became one of the most successful games of the year. But as its popularity grew over the course of the pandemic, the game went cross-platform, becoming available on Steam, Switch, and Xbox. Among Us was first released on mobile in early 2020. The pandemic has highlighted how important a cross-platform strategy is for developers, and three games in particular have reaped the rewards.
#ANGRY BIRDS FOR FREE PLAY HOW TO#
Learn how to develop a multi-platform launch in this VB Live event.
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Taking your mobile game to new platforms can improve the discoverability of your game, help you create a community with your players, and scale your mobile business.